LATEST GOOGLE-ADS-VIDEO EXAM PREPARATION - EXAM GOOGLE-ADS-VIDEO FORUM

Latest Google-Ads-Video Exam Preparation - Exam Google-Ads-Video Forum

Latest Google-Ads-Video Exam Preparation - Exam Google-Ads-Video Forum

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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):

NEW QUESTION # 17
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

  • A. Explain the company's background during the first half of their video.
  • B. Address the viewer's desire for food in the first five to 10 seconds of the video.
  • C. Use ''Sign up to our newsletter' as the primary call to action.
  • D. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Answer: B

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.


NEW QUESTION # 18
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

  • A. Demographics and Detailed Demographics
  • B. Custom Audiences
  • C. Affinity Audiences
  • D. Life Events

Answer: A

Explanation:
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.


NEW QUESTION # 19
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

  • A. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
  • B. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
  • C. They'll see how many ads served to how many people and how many times, across devices and formats.
  • D. They'll get to see the terms people were searching for when seeing their ads.

Answer: C

Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.


NEW QUESTION # 20
What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

  • A. You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.
  • B. You should use Active View, which is accessible by adding appropriate columns to statistic tables.
  • C. You should use Active View, which is accessible only by contacting your Google team.
  • D. You should use Unique Reach and Frequency, which is accessible by contacting your Google team.

Answer: B

Explanation:
B: You should use Active View, which is accessible by adding appropriate columns to statistic tables.
Active View measures viewability, which is the share of impressions that were actually seen by users.
It provides insights into whether your ads had a chance to be seen.
Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.


NEW QUESTION # 21
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

  • A. Combine their Custom Audiences with Demographic Audiences in the same ad group.
  • B. Use 10 to 15 of the best-converting keywords from their Search campaigns.
  • C. Layer as many audience types as possible within the same ad group.
  • D. Use five of their best-converting placements from their Display campaigns.

Answer: B

Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.


NEW QUESTION # 22
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